Worklife 2.0: Base + Employer
Overview
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The Challenge: Alight asked our team to rethink its Worklife platform—an all-in-one destination for employees to manage benefits, access health resources, and receive personalized wellbeing guidance.
The Goal: Move beyond “benefits administration” and create a seamless, engaging experience that empowers users to make confident choices.
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Outcomes
Early testing showed promising signs:
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Forecasted improvements in customer retention
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Streamlined access to full benefits via Lumen AI integration
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Clearer separation and stronger positioning of Alight vs. employer content
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More empowering tone and guidance, helping users take confident action
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Role and Team:
PM, Design Director, Lead Product Designer, Junior Product Designer, Lead Content Designer
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My impact: I shaped the content strategy, naming, and narrative to ensure new features felt intuitive, trustworthy, and cohesive.
Problem Framing​​
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We started with big questions:
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How might we update Alight Worklife so employees can easily discover and interact with all their benefits?
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How might we reframe “benefits” to mean more than what is traditionally thought of?
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How can Alight assert a clearer point of view, while keeping employer content distinct?​
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These questions grounded our approach and ensured we solved for both business goals and real user pain points.
Process & Collaboration
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I partnered early with the PM and designers to map the existing experience and identify friction points. Through whiteboarding, naming sprints, and content audits, we explored how features could work together as a narrative rather than a list of tools.
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Iterating on benefits tracking: We evolved early concepts like “Worklife Balance” and “Top Actions” to be more interactive and expandable, allowing users to act—not just view.
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Renaming “Hub” to “Connect”: The employer content space started as a “Hub,” but that label didn’t align with the rest of navigation. I led a naming exercise to “Connect,” which signals relevance, action, and relationship.
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Designing for trust: I advocated for clear disclosures about what employers can and cannot see, reinforcing transparency and user confidence.​
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Content first approach​
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Rather than treating content as an afterthought, we made it a strategic layer that guides, nudges, and reassures:
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Employer “Connect” section – a dedicated, customizable area for employer updates, free of Alight-branded clutter.
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“Top Actions” powered by Lumen AI – personalized recommendations that help users build security across work and life.
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“Discover” section – curated Alight-sponsored content tailored to user preferences, positioning Alight as a trusted guide.
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This structure elevated Alight’s expertise while giving employers space for their own messaging—without confusing the user.
Takeaways​​
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Navigating uncertainty: With limited initial information, framing the right questions unlocked better ideas.
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Challenging conventions: Renaming and restructuring content required pushing beyond the default patterns.
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Striving for excellence: Treating every microcopy and content surface as a chance to build trust created a five-star experience.
Worklife 2.0 Base + Employer shows how content strategy, naming, and user empathy can transform a platform from a utility into a guide. By aligning design, product, and content from the start, we created an experience that feels cohesive, personalized, and trustworthy for employees and strategically valuable for Alight.